Powerful superbike hints at bold return under TVS ownership
TVS Motor has been testing the Norton V4 superbike, marking a significant step toward a global comeback for the iconic British brand. With this, TVS signals its dedication to reviving Norton’s premium appeal, blending heritage with innovation.
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TVS Norton V4 Begins New Chapter on Test Tracks
TVS Motor Company has officially entered the spotlight again as the Norton V4 superbike was recently spotted undergoing tests. This move showcases TVS’s commitment to reviving Norton, the legendary British motorcycle brand it acquired in 2020.
A Glimpse Into the V4 Prototype
The test model revealed design similarities to the Norton V4SV, but with a few updates. Notably, the spotted prototype featured revised exhausts, indicators, and side panels. Though camouflaged, the bike retained Norton’s signature styling with a streamlined profile and aggressive stance.
TVS Aims Global Impact Through Norton
Clearly, TVS plans to go beyond local markets. By revamping Norton’s lineup, the Indian giant targets global motorcycle enthusiasts. Furthermore, TVS ensures premium build quality by assembling the bike at Norton’s Solihull facility in the UK.
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Advanced Tech and High-Performance Engineering
Under the hood, Norton V4 is likely to retain its powerful 1200cc V4 engine. Moreover, TVS may introduce updates in electronics and rider-assist systems to meet modern demands. This not only enhances rider safety but also boosts its global competitiveness.
Anticipated Launch and Expectations
Although the exact launch date remains unconfirmed, industry insiders expect the global unveiling later this year. Motorcycle fans worldwide eagerly await what could be Norton’s strongest return to date. TVS has taken deliberate steps to restore customer trust and brand value post its acquisition.
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