Skoda Auto celebrates 130 years of heritage while continuing its role as the main partner of the 2024 Tour de France. The brand will supply 225 electrified vehicles and showcase its cycling legacy through trophies and fan engagement.
Source Image: themachinemaker
Skoda Celebrates 130 Years as Tour de France Partner
Skoda Auto, a brand that began as a bicycle manufacturer in 1895, has marked its 130th anniversary with a continued commitment to the world’s most prestigious cycling event—the Tour de France. This year marks Škoda’s 22nd consecutive year as the event’s official main partner, reinforcing its deep connection to both cycling and innovation.
Electrified Support Fleet for 2024
To support the 2024 Tour de France, Škoda is providing a fleet of 225 vehicles, including fully electric and plug-in hybrid models. Key models such as the Enyaq and Superb iV will serve various functions throughout the race. The Enyaq, an all-electric SUV, has been designated once again as the iconic ‘Red Car’—the mobile command center for the Race Director.
These vehicles are equipped with specialized communication systems, enabling seamless coordination during each stage of the 21-day race.
Iconic Crystal Trophies and the Green Jersey
Skoda Design continues its tradition of creating the official Tour de France crystal trophies. This year, each trophy features the company’s special 130-year anniversary branding. These trophies will be awarded in multiple categories including general classification, best young rider, points leader, and mountain classification.
Skoda is also sponsoring the prestigious green jersey, awarded to the top sprinter of the Tour.
Race and Fan Engagement Highlights
The 2024 edition of the Tour de France will run from July 5 to July 27, covering 21 stages and over 3,300 kilometers. A total of 184 riders from 23 teams will participate.
Skoda will further engage fans through interactive content and contests across its cycling-focused platforms. One highlight includes a behind-the-scenes look at the final stage on the Champs-Élysées, offered to fans via exclusive access experiences.
A Legacy of Innovation and Sustainability
Skoda’s partnership with the Tour de France reflects more than just sponsorship—it represents a legacy that bridges the past with the future. From its origins in bicycle production to today’s role in sustainable automotive innovation, Škoda has consistently evolved. The 2024 Tour showcases this progression with a fully electrified support fleet, underscoring the company’s commitment to green mobility.
Why This Story Matters
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Historic Milestone: 130 years of innovation from bicycles to EVs
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Sustainability Drive: Electric and hybrid fleet supports eco-conscious goals
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Global Engagement: One of the world’s largest cycling events, reaching millions
