Google has officially launched its AI-powered Search experience in India, allowing users to ask complex or conversational queries and get intelligent, summarized results. The new AI Mode transforms how Indians interact with Search, supporting both English and Hindi for broader access.
Source Image: indiatoday
Google is reshaping how Indians search online by rolling out its AI Mode in Search, part of the Search Generative Experience (SGE). This feature enables users to ask natural, multi-layered, or even vague queries and receive coherent, AI-generated summaries as answers — effectively upgrading Search from keyword-matching to conversation-level understanding.
Launched initially in limited regions, the feature is now available in India, supporting both English and Hindi queries. Users can now ask follow-up questions, compare information side-by-side, and even get visual-rich responses—all within the familiar Google interface.
What is AI Mode in Search?
AI Mode uses generative AI to interpret, summarize, and present web content in a more helpful, human-like way. Instead of showing just a list of links, Search now provides:
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Summarized overviews
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Quick facts pulled from multiple sources
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Follow-up suggestions
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Contextual visuals like charts or images
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Voice and text support for queries
Ask Any Way: Features That Matter
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Multilingual Support: Works in English and Hindi, allowing users to type or speak queries in either language.
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Contextual Understanding: Handles long-form or vague questions like “Best family vacation ideas for monsoon near Delhi?”
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Follow-up Prompts: Users can continue asking related questions without starting over.
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Visual Integration: Includes maps, videos, and tables wherever applicable to enhance clarity.
🇮🇳 Why This Matters for India
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Wider Accessibility: Many first-time users from Tier 2 and Tier 3 cities can now use Hindi or natural speech patterns to explore information.
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Digital Literacy Boost: Reduces the need to know exact keywords or technical phrasing, encouraging broader use of the internet.
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Local Relevance: AI summaries are customized to Indian context—showing results for Indian markets, destinations, local brands, etc.
Privacy & Trust
Google emphasizes that AI Mode is still experimental and privacy remains a priority. The AI draws information from publicly available sources and does not generate original opinions or advice. Users can also opt in or out of AI-generated answers and give feedback to improve accuracy.
How to Use It
To access AI Mode:
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Open Google Search on your mobile browser or Google app.
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Tap the “Search Labs” icon (flask symbol).
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Enable Search Generative Experience (SGE).
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Start asking anything in natural language.
What’s Next?
With India’s massive internet population and multilingual diversity, Google is expected to expand AI Search capabilities with support for more Indian languages, voice-first navigation, and integration with shopping, travel, and education platforms.
